When the cannons fire, luxury cars remain with the importers

• Published date: 07 April 2024
• Author: UDI ETZION/WALLA!
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

In recent years, in January, luxury brands accounted for between a quarter and half of their annual deliveries, with Mercedes, for example, managing to enter the list of the top ten selling manufacturers in Israel twice, surpassing many popular brands

This year it will not happen again. Mercedes is indeed the best-selling luxury manufacturer in the country in the last two years, but in October and November, new Mercedes deliveries in Israel decreased by 64%, compared to an average sector decrease of 37%.

The luxury division of Chevrolet can indeed rejoice in selling within a week of every 300 new electric smart models that arrived in the country and will be delivered in January, but these crossovers were sold at prices of NIS 170,000-205,000, about NIS 100,000 less than the cheapest Mercedes.

And Mercedes is not alone: BMW sales dropped by 59% in the two months following the outbreak of the war. Volvo sales dropped by 51%. An examination of sales data of the five top-selling luxury brands shows that only Audi (30%) and Lexus (33%)...