What You Need To Know How GR0 Cofounder Jonathan Zacharias Changed E-Commerce Marketing

• Author: Communicated Content
• Published date: 08 June 2021
• Date: 08 June 2021
• Publication title: Israel National News (Israel)

Zacharias, a law school graduate, always felt a pull towards information accessibility online. "I realized that I was way more interested in getting the cases than litigating them," he shares. However, it wasn't until he met his future business partner Kevin Miller at the rehabilitation facility CRI-Help in November of 2016 that he was pulled in a clear direction.

"We immediately became best friends, talking every single second," Zacharias remembers. "I feel like my entire life shifted as soon as I met him." Now proudly sober, Zacharias was on a mission to bring search engine optimization to the e-commerce industry. Miller, then the head of growth at Opendoor, had previously held a position at Google and was interested in entering into this endeavor.

Zacharias says, "I spent the next seven, eight years, from 2011 to 2019 when we started the company perfecting the science behind SEO, and then once I had that perfected, I basically started applying tactics that had never been used in e-commerce." With incredible tact, he saw that the future of SEO would not focus only around those already using it — lawyers and medical professionals — but rather retailers and businesses hoping to grow their platforms online. Producing traffic for these companies would help them immensely.

Miller asked Zacharias to teach him how to optimize SEO, and it sparked a brilliant lightbulb.

He told his friend, "'Let's just start a business and do this for as many direct-to-consumer brands as we can because it's such a powerful...