VINI eyewear: Optica Halperin launches new glasses brand

• Published date: 29 March 2024
• Author: LEE SIVILIA
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

Optica Halperin, one of Israel's major optical chains, unveils the VINI brand and presents a collection of eyeglasses in Italian style, youthful, trendy, and priced up to NIS 199

Established 35 years ago, Optica Halperin, founded by Rabbi Halperin, announces the entry of a new eyewear brand into Israel's optical market. The new brand, VINI, will offer young and fashionable models in an Italian style.

Chaya Halperin, CEO of Optica Halperin, says, "I am proud and delighted to launch a new eyewear brand, coming from the house of Optica Halperin. The introduction of the VINI brand is part of a major move by the chain to innovate and renew for our customers."

The collection will feature eyeglasses characterized by round and square frames, with unique color combinations inspired by Italy. The new collection is based on uncompromising, particularly elegant, and sophisticated designs. The brand's frames are characterized by unique geometries and are made from high-quality materials, combining plastic, metal, and stones.

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