Victoria's Secret opens first two Israel stores

• Published date: 11 April 2024
• Author: Shira Sapir
• Publication title: Globes (Rishon LeZion, Israel)

NIS 5.5 million has been invested in the 500 square meter store in the Petah Tikva mall and NIS 4.5 million in the 400 square meter Haifa store. The next two Victoria's Secret stores will open in the Ice Mall in Eilat and the Ir Yamim mall in Netanya

Delta has waited some time for appropriate and good space in the malls and decided while waiting to launch its online store in Israel, which began operating last year. Delta Israel Brands CEO Anat Bogner has said in the past, "We waited for suitable spaces in the malls and then we said, we have here a brand that is super-hot, why not launch it first online?"

The company chose not to hold a large launch or invest in advertising before opening due to the war, among other things following concerns by the international brand. A source in the industry said, "This is a brave step. There were very many chains interested...