Timna Park to light up pink for breast cancer awareness

• Author: JERUSALEM POST STAFF
• Published date: 29 September 2021

The campaign, entering its 29th year, bears the slogan: "Coming Together to Help End Breast Cancer for All. It's #TimeToEndBreastCancer."

The main sites at the popular and scenic park near Eilat, including the Mushroom, the Pillars of Solomon and the Sandstone Screw, will be illuminated with pink lights. Among the more than 200 sites that will be illuminated in pink around the world are the Empire State Building and Rockefeller Center, the Eiffel Tower, Castello Sforzesco in Milan, the Sydney Opera House, the Tokyo Tower and Vienna's Schönbrunn Palace.

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Timna Park will be lit in pink until October 20.

Estée Lauder Companies was founded by the late Evelyn Lauder, who was also involved in creating the pink ribbon campaign and the establishment of the Breast Cancer Research Foundation.

"The group of companies has been working to raise awareness of breast cancer in Israel for the past 19 years," said Oren Revach, chairman of Estée Lauder Companies. "The goal of the project is simple and is the most important of all: to remind all women in Israel that early testing saves lives. We are happy...