The supermarket established by the Israeli company in Berlin

• Published date: 24 March 2024
• Author: LEE SIVILIA
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

Trigo's system knows how to identify the products that customers collect in the basket by combining cameras, a system of artificial intelligence and computer vision that analyzes the images, similar to the technology of autonomous vehicles

At the end of the purchase, the customer will receive the invoice to the mobile device through the network application.

The store of the REWE retail chain in Berlin, covers 400 square meters, and is the second autonomous branch of the chain, after the successful launch of the first branch in the center of Cologne last year.

This is the first time that a marketing chain opens a second store in this model. The store operates in the Prenzlauer Berg neighborhood in Berlin, which has become In recent years it has become fashionable and in demand among young and durable family owners and offers a variety of cafes, restaurants and boutique shops.

In the new store, over 10,000 different products are offered for sale, fruits and vegetables by weighing, additional products in bulk and sales stands. It will be opened during the launch phase to the members of the customer club, who will be able to take the products they purchase and leave the store with them without going through the checkout.

The hybrid store, unlike other autonomous stores in the world, also allows buying at a regular cash register at the same time as the autonomous experience, thus those with a low digital orientation will also be able to enjoy shopping in the store. Trigo's system was designed according to the strictest privacy standards in the world and does not collect or analyze biometric information or use facial recognition methods.

It anonymously aggregates information on buyer preferences used by the chain to optimize its work and service to consumers. The REWE group is one of the largest supermarket chains in the world and the second largest in Germany with 6000 stores across the country and another 3500 in other countries around the world.

The store in Berlin joins a series of supermarkets opened over the past year with Israeli technology, including the British Tesco in the heart of...