The joyful milieu: The story of "Yasha's Tree"

• Published date: 18 April 2024
• Author: WALLA! HOME
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

Requests started flowing in; parents, institutions, kindergartens, and architects sought furniture like this for themselves and their clients, and the rest is history. "That's how you meet an existing need," says Yakov Acheldiev, known as "Yasha," adding, "Today's playroom is not like it used to be. It's designed more calmly with facilities that allow children freedom. Less distractions and disturbances of color, and it's also entering the domestic space. More and more parents are creating play areas for their children inside the house, including climbing walls, balance beams, swings, and even beds and kitchens designed in the Montessori approach where games are spread at the child's eye level, accessible and encouraging imagination. Even the bed, according to this approach, is made at a precise height so that children can climb independently."

Freedom is the keyword.

"Yasha's Tree" brand has achieved success and is positioned as a key player in the field thanks to Yasha's ability and the team's capacity to invent new products ahead of everyone else, expand the offerings, and create the widest variety possible.

"We have a professional team, advanced equipment, a lot of knowledge and years of experience, personal relationships with customers, designers, and architects, private customers, kindergartens, councils, and institutions that come with ideas and needs, and we are here to fulfill all dreams. With each piece of furniture and item I manufacture, I try it out with my daughters. Every game and new accessory. From every customer, we learn and evolve. Many products on the website are products we created for customers and vice versa. There are cases where the customer is inspired by the designs on the website, and we make adjustments for them both in terms of design language and product composition."

On the "Yasha's Tree" website, you can delve into a whole world of furniture, games, accessories, order as is, or get ideas and order similar products tailored to the customer's needs. For example, you can order a play kitchen for children and temporarily purchase all the complementary accessories, starting from vegetables to kitchen utensils, all of very high quality. Besides play equipment, climbing structures, swings, the brand offers perfect and meticulously designed beds. All according to the Montessori approach encouraging independence, accessibility, and freedom. Alongside the beds are high-quality mattresses imported from Italy. All aimed at providing...