Summer shades: Trends and insights in the eyewear market

• Published date: 29 March 2024
• Author: LEE SIVILIA
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

As we delve into the leading trends in sunglasses for the summer of 2023, we find a dedicated authority in Gloria Babai, from the Opticana chain, a true trendologist! With over 17 years in the field, Babai started as a sales assistant at the Azrieli branch in Tel Aviv, becoming the youngest manager in the chain at 23, then transitioning to a fashion coordinator, brand designer, and finally a trendologist

Babai explains, "Trends can be identified in everything, not just in the fashion world. The power of a trend extends across various aspects of life from home decor, art, food, culture, and yes, accessories like glasses. For example, the tratto trend has found expression in home decor, clothing prints, packaging designs, and has also translated into eyewear, earning it the moniker 'Terrazzo Effect'."

What are the trends set to dominate the upcoming summer?

Minimalism - Less is more! The offerings feature small, thin frames, clean lines, and the use of lightweight and luxurious materials or even "frameless" frames, meaning lenses with thin indexes. Catalyia's best sellers are made from these materials. The minimalist trend touches all domains, including fashion, from clothing to accessories.

Masks - A trend that started as a response to the needs of athletes, providing full eye coverage to prevent glare and dust entry during sports activities. International designers such as Versace, Lanvin, Salvador Ferragamo, Karl Lagerfeld, Dolce & Gabbana, Balenciaga, Prada, and Burberry recognized the fashion potential in this trend and made significant influences. Celebrities like Kim Kardashian, who sport such styles, influence young girls worldwide who adopt the trend.

Now, this trend includes elements and developments that make a comeback timely. Iconic frames with an undeniable presence, embodying a glamorous and stylish look.

Dorin Michaeli, the collection manager at Optica Halperin, adds that oversized frames in bold and diverse colors are expected to make a comeback this season. From powdery hues to white, black, mustard tones, to patterned examples, these frames not only add color to the look but also provide protection for the eyes and delicate skin around them - a crucial aspect in the Israeli climate, and hence, their return is welcomed.

Jewelry - This trend also started out of necessity, as demonstrated by the brand Valentino, which attached a gold chain to glasses to prevent them from falling and evolved into a broader trend incorporating jewelry designs...