Slinger to acquire fellow Israeli sports technology company PlaySight

• Published date: 12 October 2021
• Author: JERUSALEM POST SPORTS STAFF
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

"The acquisition of PlaySight is a significant milestone in the continued success of Slinger Bag," said Slinger's Chief Marketing Officer Juda Honickman. "The move will enable Slinger to accelerate its next phase of growth and pursue its ambition to become a world leader in connected sports fitness. The rise of Slinger is yet another example of Israel being a global powerhouse in innovation and technology."

Coupled with the recent acquisitions of Foundation Tennis and GAMEFACE.AI, the acquisition of PlaySight – which was also founded in Israel – immediately expands Slinger's footprint in the global tennis market, significantly enhances its R&D and AI video capabilities, taps into automated production, live streaming, data and analytics, as well as media and content opportunities and accelerates its growth into new sports with a proven and industry-leading global platform. PlaySight will also bring a growing, recurring revenue stream of sports clients and content subscribers to Slinger.

"This is a truly historic day for Slinger, bringing together the recent series of closed and announced acquisitions and supporting our evolution into a leading global connected sports company," said Mike Ballardie, CEO of Slinger. "PlaySight pioneered the deployment of AI video technology and analysis in tennis and other major sports and is now amongst the largest technology providers in the market."

"Our goal is to create a full suite of 'Watch, Play and Learn' solutions, the three largest commercial activities in every sport. To accomplish this, we are building a 360-degree platform of products and services to meet the needs of our tennis consumers today, and for other major sports over the next few years. With the acquisition of Foundation Tennis and the announced deals to acquire PlaySight and GAMEFACE.AI, we now have the pieces in place to serve today's sports consumer in a multitude of ways, from a SaaS business platform to video, streaming and production to artificial intelligence," continued Ballardie."

"When I first founded PlaySight with my partner and our CTO Evgeni Khazanov, we had big plans to bring AI video technology to all levels of tennis and ball sports. It has been an amazing journey with a great team, and I believe that Slinger is the right company to take our technology platform to new heights in tennis and our other key sports," said PlaySight Interactive Co-Founder and CEO, Chen Shachar. "We share many commonalities from the launch in tennis to the...