Ruvi Rivlin's new career

• Published date: 19 April 2024
• Author: WALLA! MARKETING
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

Former President Ruby Rivlin accompanies the campaign, narrating the brand's story in his unique voice. It's a tale of Israeli identity, multi-generational families, roots, and a profound love for the land and its inhabitants—narrated like only Ruby Rivlin can

With his distinctive and beloved tone, former President Ruby Rivlin adds emotional depth to the specially filmed scenes across Israel, punctuating them with the profound and stirring message: "Yachin - Much More Than Vegetables."

Rivlin has announced that his earnings from the campaign will be donated to social organizations and charities in the country.

Yachin's vegetables are grown with love in the fields from the Negev to the Galilee and the Golan Heights. Yachin's produce reaches every household, family moment, and journey across the country, including the military. Hence, there's much more to them than just vegetables.

This new branding move for the Yachin brand is a strategic step...