Roldin dedicates Esther Hearts Project to single female soldiers

• Published date: 13 March 2024
• Author: LEE SIVILIA
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

The Esther Hearts project is a project of utmost importance for the 'Roldin' chain, with the intention of empowering women and girls in Israel. The project is based on the story of the difficult lives of individual female soldiers, full of challenges and obstacles that could easily divert them from the path. Where it was seemingly easy to give up, they continued despite the difficulty, with the aim of contributing to the country and rendering significant military service

In this context, the connection to the story of Purim is particularly powerful: just like Queen Esther, our biblical heroine, who challenged reality and became an inspiring woman, so too do the lone female soldiers succeed in proving that with a little will and courage, anything is possible for each and every one of them. The Esther Hearts project is a project of utmost importance for the 'Roldin' chain, with the intention of empowering women and girls in Israel.

The network chose to put Queen Esther at the forefront of the holiday, who in her courageous actions challenged reality as it was and led with her aunt the rescue of the Jewish people in a difficult and dangerous time. Queen Esther is the proof that anyone can go far, challenge and not accept a negative reality as the reality of life.

The selection of the Lone Soldiers Association, and the emphasis on Lone Soldiers, comes in the continuity of the network's activity since October 7th for the security and rescue forces in Israel.

The Es Michael Levin Lone Soldiers Center was established in 2016 with the aim of helping immigrant and Israeli lone soldiers and its main focus is care for lone soldiers without a family background, ultra-Orthodox society veterans and at-risk youth.

Since the...