Red Band's frontman stars as Delek presenter

• Published date: 21 April 2024
• Author: LEE SIVILIA
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

Red Orbach will spearhead the new advertising campaign for Delek, to be launched across various media platforms: television, outdoor billboards, point-of-sale, and social networks, through the advertising agency GO

Keren Kupromitz, Deputy Director of Marketing, TRede, and Business Development at Delek Israel, stated, "At Delek Israel, we decided to recruit a new reinforcement to our ranks - Red Orbach from the Red Band. Red is an Israeli 'Wannabe' known for his Israeli audacity, youthfulness, and coolness, and we thought he could tell the story of 'Dalk,' the Israeli fuel company."

In the campaign...