Ramat Aviv Online: Melisron launches the first hybrid mall in Israel

• Published date: 14 March 2024
• Author: LEE SIVILIA
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

Access to the "Ramat Aviv Mall Online" website will be done through the MY OFFER website and app and will allow customers to make purchases directly from the luxury stores in the mall as well as receive information about the products available in the physical store in real time

The consumer will be able to choose how he wishes to receive the product, on the day of purchase via delivery (delivery within a 20 km range) or the next day to the whole country, collection from the store or from a collection point in the mall. Ofir Sharid, CEO of Lisron: Mall customers purchase for NIS 4,400 on a monthly average per square meter. This is considered to be a revenue that is 4 times higher than all the other malls of the group and 2.5 times higher than the other leading malls in Israel", and he added, "although there is no substitute for physical stores, but we thought of a way to bring the digital shoppers to us as well."

"Ramat Aviv Online Mall" is an innovative digital platform that will provide added value to both mall customers and tenants. Customers will be able to enjoy a hybrid digital shopping experience that reflects the store's products, maximum convenience in searching for products, the possibility to purchase a basket of products from the mall's...