Quality German: Importer's home appliance revelation

• Published date: 17 April 2024
• Author: WALLA! HOME
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

Eliya Umansky, a product manager at Miniline, noted, "Among the latest innovations in the brand's electrical products, you can find ovens with a temperature sensor embedded in the handle ensuring preferred cooking level, wide induction cooktops with wireless temperature sensor allowing perfect steak frying or even sous-vide cooking on the cooktop, ovens with sous-vide technology for professional cooking, and a dishwashing machine that is the first in the world allowing you to raise the lower basket upwards for convenient loading of dishes without bending. Additionally, the company also offers washing machines with a steam cleaning program providing a domestic alternative to dry cleaning processes."

German brands offer everything Israelis seek in home electrical products: advanced technological solutions with high reliability and long lifespan. Many Israelis looking for quality electrical products choose German brands. Among the leading German brands, you can find Volkswagen, Mercedes in the automotive field, Adidas in clothing and footwear, and AEG in home appliances. Now, especially for the holiday, Miniline offers the products with special purchase conditions: an extension to 5 years warranty for an additional NIS 199.

Even in Israel, German products are perceived as prestigious and reliable. A study conducted by the Geocartography Institute (2021) revealed that half of the population in Israel would prefer to purchase German electrical products, as the choice for German appliances largely stems from economic considerations and a long-term view that regards it as an investment returning value both in terms of performance and economic savings.

Electrical appliances boast meticulous design, thanks to AEG's aesthetic and precise approach, presenting innovative products with elegant, sophisticated, high-tech visuals suitable for any contemporary design, including a wide range of integrated items harmonizing with the kitchen environment. Among the new products, you can see the dominant black color giving the kitchen an elegant, luxurious, and modern look.

The multi-purpose SENSE COOK oven with AEG's active turbo

The multi-purpose SENSE COOK oven with AEG's active turbo combines quality, innovation, captivating design, and desirability. It has a recommended A++ energy efficiency rating, a large baking compartment, and 2 pairs of telescopic rails in the oven...