Private brand and hot dogs for NIS 5: Will SPAR make a revolution?

• Published date: 14 March 2024
• Author: LEE SIVILIA
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

The first branch will open offering 750 different SPAR private label products imported from all over the world as well as many products produced for the chain by Israeli manufacturers and farmers. Every week, new products will arrive on the shelf from all over the world, including blue and white products from small manufacturers that are currently not found in any supermarket in Israel

SPAR Israel intends to reach about 2,000 unique products within about 3 years. CEO and owner of SPAR Israel, Amit Zeev: "After a year and a half of intensive work, which included, among other things, visits to SPAR branches around the world and choosing the most suitable products for the Israeli consumer at the fairest prices and investing in every detail in the design of the store and the various departments, this morning we are proud and excited to inaugurate the supermarket The first of SPAR in Israel, this is the beginning of a journey towards the establishment of 10 more stores throughout the country and a total of 35 stores within about five years." "We believe that supporting local agriculture is essential and advocate the inclusion of small and medium-sized producers on the store shelves alongside products from the largest producers in the world."

"The store proudly displays hundreds of locally produced products and items that have not yet been found in other supermarkets. We are committed to giving equal opportunities to entrepreneurs and small producers in the food and consumer sector," Zeev added.

The chain's ecosystem is different from a chain that operates franchisees. The "franchisees" are considered "partners" and Ze'ev is the Israeli partner that will operate the chain's branches in the entire territory. In Italy, for example, there are 6 different partners, and on the other hand, there are partners who manage the activities of the network in several countries at the same time.

The chain's partners benefit from vast information accumulated since 1932, from how to choose a cart to the use of purchasing power and the selection of products that will suit the local audience. SPAR's partners are allowed to trade among themselves and include local farmers and producers as suppliers of the branches. Certain products reach all branches in all 49 states, but there are products that you will only find in certain branches precisely because of the aforementioned agenda that allows fairly free trade.

Regarding the prices that the chain will offer and the competition that they intend to create, Zeev answered: "SPAR's partners enjoy a powerful buying power that allows us to get good prices. Since fairness is a top value for me, we intend to maintain it both over time - we will not buy cheap and sell expensive. The prices you will see here are Not a game for the launch, although they may change depending on the market prices, such as the price of the tomato, for example."

SPAR Israel trades with local producers in various fields: baking, agriculture, boutique wineries (YAFFO), breweries, cheeses (Gal Farm), meats (growers...