Pepsi Brand Introduces Zero after 30 Years of Separating from MAX
| Published date | 14 March 2024 |
| Author | LEE SIVILIA |
| Publication title | Jerusalem Post, The: Web Edition Articles (Israel) |
Among the main updates can be found the renewal of the logo with the font in "bold" with a combination of electric blue and black symbolizing "no sugar" and the new "pulse" - a living and breathing design asset that allows Pepsi to be flexible and adapt its appearance to any environment, platform or partnership.
Pepsi's new logo and visual identity bring its boldness, strengthen the brand and...
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