Nissan, Mitsubishi: Bad news for Toyota, Isuzu; good news for Israel

• Published date: 07 April 2024
• Author: KEINAN COHEN/WALLA
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

The Japanese and Korean manufacturers are not planning to sit on the sidelines. Nissan and Mitsubishi are entering the game together

Despite being part of joint ventures that began in 2017 under Renault's leadership and even having some joint ventures in specific models like the Mitsubishi Outlander and Nissan X-Trail, this will be the first time these two manufacturers are coming together to produce a model from scratch.

Behind the idea of combining forces stands the perception that each company will bring its expertise in the field of alternative propulsion. Nissan brings its years of experience with electric propulsion, while Mitsubishi is strong in the plug-in hybrid field. Such collaborations are not uncommon in the industry, aiming to shorten development times and save money.

Since the American market, which loves SUVs, is the main target market, companies hope to cash in on this trend quickly. That is, to invest less but also to reap high and fast returns. And if we're talking about the American market - for Mitsubishi, this will be its first entry into a field where it has not been active until now. Production is expected to take place in the US to benefit from the tax incentives that the government provides for electric vehicles manufactured there.

While the electric propulsion unit of the model is a speculation, it is similar to the Nissan Ariya. As for the plug-in hybrid propulsion system, it is likely to be the system used by Mitsubishi in...