Nike to terminate sales in Israeli stores

• Author: ZEV STUB
• Published date: 04 October 2021
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

As one of the most popular sports brands in the world and in Israel, the loss of those sales would weigh heavily on the businesses of hundreds of local sports stores.

In a letter sent to store owners on Sunday, Nike said: "Following a comprehensive review performed by the company and considering the changing marketplace, it has been decided that the continuation of the business relationship between you and the company does no longer match the company's policy and goals."

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The decision is in line with Nike's global plans to reduce the number of stores it works with, preferring to direct customers to buy its shoes, clothing, and gear on its website and in company-owned stores.

Nike believes it can earn much higher profits and control its premium...