NEAUVIA launches vitamin C serum to delay aging signs in Israel

• Published date: 14 March 2024
• Author: LEE SIVILIA
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

In fact, it is now known that these changes are the main ones responsible for skin aging and the appearance of wrinkles and skin damage. The main factor involved in this process is the "free radicals" found in sunlight and air pollution

Ultraviolet radiation, dirt and soot accelerate the production of destructive molecules in the body, and as a result, they cause a chain of oxidative damage in the skin cells. These lead to the destruction of the tissue, starting from damage to the DNA of the cells, through inflammatory processes to damage to the skin's immune system and its natural regeneration capacity.

In order to deal effectively with these processes, the company NEAUVIA Italy launched an innovative "photo-aging" preparation - C -SHOT, a concentrated serum designed to treat wrinkles and dark skin spots, and to prevent the skin from losing its radiant appearance.

The serum is based on a breakthrough formula, which contains a powerful combination of active ingredients, known for their action on the signs of skin aging, headed by a stable and pure form of ascorbic acid (and vitamin C). In order for vitamin C to penetrate the cells, the cosmetic preparation must contain it in a concentration higher than 10%. In the meantime, the C-SHOT serum contains vitamin C at a concentration 3 times the standard and at the highest level (30%) approved for use in the cosmetic market.

In addition, it should be emphasized that even when it comes to substances whose beneficial activity has already been proven beyond any doubt, such as vitamin C, its presence in cosmetic preparations does not at all guarantee that it is active, nor even that it actually penetrates the place where it is supposed to work.

As mentioned, this is not the case with the C-SHOT serum, where the vitamin underwent a process that made it soluble in oil and, as a result, also stable. As such, the vitamin in the preparation is used as a "scavenger" and as an ingredient that binds hydroxyl radicals and...