My aim was for moms to connect, support and empower one another through my business ventures

• Date: 30 March 2021
• Published date: 30 March 2021
• Author: DN MEDIA NETWORK
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

Union Square Play is an app which connects parents with each other and with some vetted specialist. Although the app is ideal for parents, Jennifer says her main focus was mothers. She says, "Mothers are a busy bunch. I am a mother to two daughters and clearly remember the days when I felt I could use some extra help, especially if it came from another mother as she would be able to understand my situation better than anyone. Once I realized that I felt I can't be alone in feeling that way. Hence, I decided to set up an app that helps women connect with other mothers. I wanted the app to become a go-to center for information, suggestions, ideas, and solutions to questions that mothers have but don't always know who to turn to for answers."

Jennifer's diagnosis about the paucity of places of information for mothers is correct. As our traditional values undergo metamorphosis, people are often at odds with the ideas they wish to preserve and pass on and the ones they need to forego. Mothers, who in some sense give form to the future often find themselves short of having and finding vital answers. As they look back to their own parental figures for guidance, they are often struck by how different the methodologies, aspirations, doubts, and even problems have become in the two generations. Though they understand where their mothers and fathers come from, they soon realize that they need advice that will resonate better with their children, the progeny of a new era.

For Jennifer, this was a personal struggle. She often had to seek out friends, friends of friends who were young mothers and dealing with the same issues as her. She says, "As a mother, you want to be able to understand what your child is asking. Sometimes what they need is different from what they ask for and other times, we as parents fail to comprehend and understand what they might really be asking us. I have realized that being a parent is a matter of practice and careful listening. It's important for parents to remember that they too were children once, and no matter how distant that time may feel, in order to properly connect with their children, they need to...