LEGO Eilat: Second official branch opening tax-free

• Published date: 29 March 2024
• Author: LEE SIVILIA
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

Following the success of the flagship branch, the LEGO Group in collaboration with its partner in Israel, the TOR Group, is opening a second official store in Israel. A year after the opening of the brand's official store in Tel Aviv, it is now arriving in the southern city of Eilat. The new store will open during March in the Big Center complex

The new, second official store of the LEGO brand is scheduled to open in March 2023 at the Big Center complex in Eilat. It will span an area of 200 square meters and provide Israeli customers, LEGO enthusiasts of all ages, with a unique shopping experience.

The new official store will feature the widest range of products in Israel, a personal creation center, exclusive models, and will be designed under the new concept of "Retailtainment" with experiences and areas that will allow visitors to experience the world of LEGO gaming.

According to Eran Tor, CEO and owner of LEGO Israel and the TOR Group: "We are delighted by the love we received from LEGO fans, the builders of tomorrow, who have visited the store in Tel Aviv since its opening. It is clear that Israelis greatly enjoy the unique LEGO store experience. Our goal is to reach as many children and families as possible to bring smiles across Israel. I believe that the new store in Eilat will become a must-visit destination for families and children where they can enjoy both the best LEGO experience and the VAT-free advantage of the area. We expect to open this...