'Jerusalem Post' and Yoffi to present 'Yoffi shel Israel' Art Exhibition

• Published date: 07 October 2021
• Author: ALAN ROSENBAUM
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

Yoffi is a family-owned business that produces and markets Israeli gastronomic souvenirs sold in Israel and around the world –including tehina, honey, dates, nuts, halva, herbal tea, olive oil, and more.

Russian-born entrepreneur Arkady Mayofis founded Yoffi in 2015 after he made aliyah to Israel that same year. The word "Yoffi" means "beauty" in Hebrew and is part of the family name. In recent years, the company has expanded its product line and also produces and sells colorfully painted postcards of Israel. Yoffi commissioned leading artists who had made aliyah from the Former Soviet Union (FSU) to create different sets, and today, the company sells five different postcard sets, each containing twelve colorful postcards that combine ancient and modern scenes of the land of Israel, including drawings of Jerusalem, Tel Aviv, and much more.

Yoffi decided to share the artwork with the public and organized the exhibition. The postcards reflect the artists' perspectives on Israel, including depictions of local personalities, historical monuments, and breathtaking landscapes, alongside the wonders of high-tech progress.

The exhibit will be held at the Jerusalem House of Quality, a non-profit organization which promotes artists...