Jennifer Lopez's favorite underwear brand has arrived in Israel

• Published date: 10 April 2024
• Author: MEITAL SHARABI
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

The brand's flagship store opened last week in the Ayalon Mall in Ramat Gan. The store is spread over a size of about 80 m and will offer a current and wide collection, which will include a relatively wide variety of styles

The new Intimissimi collection is inspired by Sicily in Italy. The new collection includes the lightness of summer and the sensual essence of the intimate art of Italian lingerie. The collection, designed to reflect romance and passion, includes special designs combining lace and eye-catching pastel shades (purple, green, light blue and pink).

The collection is made up of two main parts: the Basic collection, which offers items that are available all year round and remain from season to season.

In the collection you can find bras, underwear, bodysuits, baby dolls, basic tank tops and shirts, pajamas and more. The items are made of cotton, microfiber, cashmere, wool and silk fabrics, and come in classic colors of black, white, cream, navy and various shades of body color.

The FASHION collection, a changing collection that offers seasonal items according to the seasons as well as items for special events and days (such as: Christmas, Valentine's Day and more). The collection is presented by series, where each series is a story expressed in unique colors and fabrics.

The most famous series is the 1294 PRETTY FLOWER series, the one most associated with Jennifer Lopez, the brand presenter for the third season...