Israeli start-up Aligned helps sales teams embrace AI to close deals at any time

• Published date: 26 April 2024
• Author: ARIEL SHAPIRA
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

The shift towards remote work was a temporary response to the COVID-19 pandemic and the fundamental restructuring of workplace culture it triggered. Since then, many companies have fully embraced remote-first approaches, making it the norm for employees to work from abroad, regardless of their role. Platforms like Deel have amplified this trend by offering solutions to manage payroll, HR, performance, and compliance for remote workers spanning over 150 countries

Special visas and incentives offer digital nomads the opportunity to escape traditional office constraints and travel while still earning a livelihood. But inevitably, it can lead to some bumps in the road that disturb this flexibility.

Navigating the logistical complexities of collaborating across different time zones poses significant difficulties—especially for client-facing teams like sales or customer success. Even in Israel, some workers are employed by companies spanning various time zones. Despite this, they choose to reside in a locale they love, even if it means enduring long nights to comply with company hours.

Teams directly engaging with customers frequently face the complexities of coordinating meetings, addressing inquiries, and maintaining smooth communication. And as customers rely more on self-service options, they seek answers independently to make a decision rather than waiting for a sales rep to clock in.

In sales specifically, businesses have historically embraced sales-centric approaches that involve an army of sales reps employing depersonalized sales tactics to close deals. However, as buyers gain more autonomy, they shift towards self-serving options and can sideline sellers who do not bring any concrete value to their prospective purchase.

Aligned bridges gaps

Helping bridge this gap in a new sales reality is Tel Aviv-based start-up Aligned, a collaborative platform that simplifies how buyers and sellers communicate and manage deals effectively. In the B2B sales landscape, "buyer enablement" has become an emerging trend as customers are more equipped than ever with the knowledge and tools they need to make informed decisions. In response to this new power dynamic, Aligned has created a suite of AI-powered tools that help sales teams...