Israeli smart checkout co Trigo raises $60m

Date21 December 2020
AuthorGlobes correspondent
Publication Date21 December 2020
Publication titleGlobes (Rishon LeZion, Israel)
Trigo uses AI-powered computer vision technologies together with off-the-shelf hardware to retrofit existing stores. The company applies its proprietary algorithms to ceiling-mounted cameras which automatically learn and upload data on shoppers' movements and product choices, enabling customers to simply walk into a store, pick up their desired items, and walk out without stopping at the checkout. Payments and receipts are settled digitally.

The company has seen rapid growth and increasing demand for its technology throughout 2020, and is working with top retailers in Europe to open stores during 2021.

Trigo was founded in 2018 by brothers CEO Michael and CTO Daniel Gabay, veterans of the Talpiot IDF military intelligence unit which develops artificial intelligence technologies. The company has 85 employees, up from 50 in 2019, most of them in its Tel Aviv offices and it also operates an office in London.

Michael Gabay said, "Our technology enables grocers to integrate the efficiencies and insights of digital commerce into the physical world while providing a frictionless checkout experience for customers. Ultimately, our solution...

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