Israeli digital catalog co Artlist buys rival for $65m

• Date: 15 December 2020
• Author: Ofir Dor
• Published date: 15 December 2020

Artlist was founded in 2016 as a boot-strapped company by co-CEOs Ira Belsky and Itzik Elbaz together with Assaf Ayalon and Eyal Raz. At first the company focused on music and sound effects and then in 2018 it launched a second site called Artgrid with video clips for use by artists. The company has 130 employees in its offices in Kibbutz Afikim, Ra'anana and Tel Aviv. Artlist currently offers 17,000 musical clips, 15,000 musical effects and 100,000 video clips.

Artlist raised $48 million earlier this year in a financing round led by KKR and previous investor Elephant Partners.

Motion Array was founded in 2013, and has over 40 employees in the US and Canada, and has a catalog with more than half a million stock assets. including video templates, presets, plugins, transitions, motion graphics and photos, as well as efficient filmmaking tools such as editing software integrations, video collaboration, and portfolio builder.

Belsky said, "We believe that Motion Array's rich collection presents the perfect opportunity for Artlist to move towards becoming...