Influencers dumped for being pro-Israel find new career push with like-minded agency

• Published date: 20 April 2024
• Author: JERUSALEM POST STAFF
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

Named after the Hebrew word for "iron," Barzel Media aims to provide a platform for influencers who faced backlash for their pro-Israel stance

The fallout from the October attacks left many influencers struggling financially as brands severed ties with them due to their vocal support for Israel. Barzel Media, founded by Brian Spivak, sought to fill the new need of influencers by connecting them with Jewish and Israeli-owned brands that share their values.

Supporting creators who support Israel

Spivak expressed his commitment to supporting creators who stand up for Israel. He emphasized that creators should not have to choose between their careers and their beliefs. Barzel Media aims to provide a supportive environment where influencers can express their values freely without fear of repercussion.

"Creators should never have to choose between their careers and standing up for Israel," said Spivak. "Volunteering at the Influencer Division of the Hostage Families Forum here in Tel Aviv, I met with hundreds of content creators who saw deals canceled because of their outspoken support for the hostages and for Israel. Therefore, I decided to create Barzel Media to ensure that the brands and influencers putting themselves on the front lines of social media to defend Israel will always have the support they need to prosper."

One such influencer, Bianca Jade, shared her story of losing brand deals and her position as a television host after expressing support for Israel. With Barzel Media...