Dreame's new concept store, the brand's first outside of Asia

• Published date: 20 March 2024
• Author: LEE SIVILIA
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

At the beginning of the brand's journey, the Cristalino group was the first in the world to receive a marketing franchise for Dreame. After establishing its position as an innovative company and one that changed the vacuum cleaner market in the world and in Israel - the Dreame brand, marketed in Israel by the Crystallino group, in an additional innovative step in Israel, when during the opening of the store, which is about 40 square meters in size, the company invested about NIS 1.5 a million

The brand that managed to create a buzz and gather around it a devout audience of consumers around the world, receives high marks on the various rating sites, and also marked the Ai revolution in the global vacuum cleaner arena. In the world, and in Israel in particular, the strong affection of consumers for technological innovations has accelerated the market of robotic vacuum cleaners and vacuum cleaners to enormous popularity in the local market, while vacuum cleaners have become a coveted gadget and a real status symbol, one that changes the perception of house cleaning.

The success did not go unnoticed by the experts at Dreame prepared the ground for the next and natural stage in the development of the brand in Israel, which is the launch of a concept store unique to the brand that will make Dreame's technological vision accessible in a way that was previously impossible in Israel, will allow consumers to connect with the holistic vision of the company, to experience it with their own eyes, and understand how Dreame can improve the quality of their lives through innovative and designed technological solutions - both in the lifestyle (house cleaning), wellness and home, and in the worlds of gadgets - in what can be defined as a true revolution. The innovative concept store will present the best advanced products of Dreame, which brings a new era to the field through a groundbreaking technological experience, one that has no second in the world, that sets new standards in the industry, and of course a high level customer experience.

In addition to the brand's powerful and technological vacuum cleaners, the concept store in Israel will allow you to experience the other products that Dreame Israel markets and will market in the fields of house cleaning, body care and the world of beauty, such as innovative hair dryers and other products.

In preparation for the launch, the international company brought to Israel in particular DreamDog - the robotic dog that is going...