Brand news: From tennis court to wardrobe

• Published date: 19 April 2024
• Author: RONIT MATHIAS
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

Legendary tennis player René Lacoste founded Lacoste in 1933, merging sports, fashion, and art. Now, a new French chic style adds a fresh touch while preserving 90 years of design heritage

Deborah Yenitzek, the brand's trade director, shared Lacoste's DNA: freedom, creativity, and simplicity. Lacoste pioneered jersey fabric in fashion, evolving over time. Piqué shirts dominate closets in various colors, alongside denim total looks featuring flared pants and oversized button-up shirts. Striped oversize shirts with white collars transitioned from men's to women's wardrobes, complemented by hoodies and cardigans with iconic ribbed knit.

The collection reinterprets iconic models from past years, now part of the heritage. Leading the new style is Pelagia Kolotouros, the new chief designer and artistic director, bringing her design vision, evolutionary leadership, and brand breakthrough effortlessly.

French chic is expressed through classic colors, refined branding, layered looks, and accessory combinations: bucket hats, headbands, side bags, and sneakers. Available at Lacoste flagship stores in Ramat Aviv Mall, Rishon Lezion's Golden Mall, and online.

Niche Fragrances

In the niche perfume category, Aqua di Parma products, established by Baron Carlo Magnani in 1916, symbolize Italian pride worldwide. They represent a unique historical heritage of perfumes and grooming products, reflecting Italian soul, nature, and art.

With the new scent EDP Zafferano, featuring rare and mystical saffron, the fragrance blends Eastern and Western influences. It includes notes of amber, bergamot, mandarin, cypress, jasmine, geranium, rose, Persian saffron, orange blossom, vanilla, tonka bean, and woody tones. Available at James Richardson Duty-Free.

Italian niche fragrance brand Xerjoff introduces Erba Gold Xerjoff, crafted from unique essences with exceptionally high concentrations and pure ingredients. Inspired by Italian art and ancient tradition, each bottle is a work of art.

Featuring lemon from Amalfi, Brazilian orange, ginger, vanilla, cinnamon from Madagascar, Guatemalan heliotrope, white musk, amber, Calabrian bergamot, melon, pear, vetiver, and woody notes, the perfume packaging includes a colorful silk scarf. Available at BEYONDSKIN stores, selected branches of April stores, Super-Pharm, selected perfume shops, and BEYONDSKIN and Lilit websites.

Masterpiece Makeup

International makeup brand M.A.C introduces a new and upgraded formula for its iconic Studio Fix...