Ben & Jerry's decision was not a boycott of Israel - founders

• Author: SHIRA HANAU/JTA
• Published date: 11 October 2021
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

"I think Ben & Jerry's and Unilever are being characterized as boycotting Israel, which is not the case at all. It's not boycotting Israel in any way," Greenfield said.

The legendary duo founded their eponymous ice cream company in 1978 and, though no longer owners, remained involved in the company. They spoke about the fallout of the decision to stop selling ice cream in the West Bank in an interview with Axios that was released Sunday night.

"I think it's fine to be involved with a country, to be a citizen of a country and to protest some of the country's actions. And that's essentially what we're doing in terms of Israel. We hugely support Israel's right to exist, but we are against a particular policy," Cohen said of the decision.

The company announced its decision to stop selling its ice cream in "Occupied Palestinian Territory" in July after the latest round of tensions between Israel and Hamas in May. The decision followed months of pressure on the company, which has long been engaged in social issues, from pro-Palestinian activists.

"We believe it is inconsistent with our values for Ben & Jerry's ice cream to be sold in the Occupied Palestinian Territory," the company said in a statement in July. "We also hear and recognize the concerns shared with us by our fans and trusted partners."

The decision to stop selling its ice cream in the West Bank prompted calls to boycott Ben & Jerry's and Unilever, the conglomerate that owns it. The state of Arizona divested nearly $200 million from Unilever in September and several other states have reviewed their investments in Unilever in light of the company's decision regarding the West Bank.

In their interview with Axios, Greenfield and Cohen said the decision to halt sales in the West Bank did not constitute a boycott. Unilever has also said that Ben & Jerry's is not boycotting Israel and that it plans to keep selling within Israel's 1967...