Beko Invests NIS 1M: New Showroom & Offices in Petah Tikva

• Published date: 29 March 2024
• Author: WALLA!
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

Establishing its first official representative office in Israel in 2019, Beko now finalizes its main headquarters setup in the country. This hub will encompass import, sales, logistics, and customer service operations. The move aligns with Beko's global strategic initiative to directly import and distribute its products, following suit with its approach in other markets worldwide. Sharon Rahamim, former VP of trade at the ALAM chain, has been recruited as the sales director for all parent company Archelik's brands

Jihan Yeshin, CEO of Beko Israel, expressed enthusiasm about the new showroom and office relocation. He emphasized the recent investment in establishing a robust logistics system, priming for the...