Arab-Israeli CEO: October 7 led to radicalization, tension in Israeli society

• Published date: 20 April 2024
• Author: MAISAM JALJULI
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

Challenges

In the aftermath of October 7 and the Gaza War, what recent challenges have you faced in your industry, and how did you overcome them?

Tsofen-Tashbik, an Arab-Jewish organization, aims to integrate Arab engineers into Israel's tech industry. The October 7 massacre and the outbreak of the war in Gaza led to radicalization and tension in Israeli society, extending into workplaces. Arab employees faced racism and suspicion, seeking support from Tsofen-Tashbik amidst an economic crisis worsened by war-related worker shortages. Managers, preoccupied with financial woes, often overlooked tensions between Arab and Jewish workers, lacking experience in crisis management. Some Arab employees were fired over perceived Hamas support, fostering fear and silence in the workplace. This silence led to alienation and demands for public condemnation from Jewish colleagues and managers, exacerbating the divide.

Decisions

Looking back, what decision do you feel was the best for your career or business, and why?

My personal decision as a mother whose children are starting their journey as adult citizens in Israel, especially after October 7, is to continue fighting for the image of Israeli society, not to lose hope that it is possible to influence its future, to insist on strengthening the liberals and those who strive for peace, not to give in to the anger and incitement of the extremists. The decision to continue to promote the integration and inclusion of the Arab society in all areas of life despite the government's decisions and the budget cuts for the Arab culture.

Successes

What achievement or success are you most proud of, and what lessons did you learn?

On a personal level, I was able to continue connecting Jews and Arabs on a personal, social and professional level. I was able to...