ADL launches Holocaust education program in US with L'Oréal USA

• Published date: 27 September 2021
• Author: JERUSALEM POST STAFF
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

The program will provide digital classroom activities for more than 100,000 middle and high school students in 1,750 schools across the country by the end of 2024. The curriculum will provide independent and digital learning interactions via the Echoes & Reflections program developed by ADL, Yad Vashem and the USC Shoah Foundation.

Included in the program will be testimonials, personal narratives and access to primary sources.

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"With antisemitism rising around the world, it is essential to provide students with a strong foundation of knowledge about the history of the Holocaust, so that they can understand the consequences of hatred and prejudice," said CEO and National Director of ADL Jonathan A. Greenblatt

"We hope to help to turn back the rising tide of discrimination by promoting understanding and empathy among a new generation of students," said President and CEO of USA Stéphane Rinderknech.

On November 7, ADL will award Jean-Paul Agon, Chairman of the L'Oréal Group, with the Courage Against Hate Award, which will be presented at the Never is Now Summit on Antisemitism and Hate, where Agon...