H&O Group launches chain stores with a new concept for babies and kids

• Published date: 19 April 2024
• Author: LEE SIVILIA
• Publication title: Jerusalem Post, The: Web Edition Articles (Israel)

The store brings together American baby and children's brands: CARTERS, OSHKOSH, SKIP HOP, and the home brand: H&O KIDS, forming one roof - ONE STOP SHOP - for children's fashion, from newborns to 12-year-olds

The first store, as mentioned, spans an area of 110 square meters and includes new, diverse, and rich collections for babies and children, including clothing, footwear, and accessories for leisure, daycare, school, and festive occasions.

According to Yossi Malka, CEO of the H&O chain: "The children's sector is one of the core areas of the H&O group, and we intend to strengthen it in the coming years. The new concept of the chain brings H&O children's brands into malls, making the brands accessible to all customers.

The group plans to open...