Unilever products returning to Shufersal shelves

• Published date: 24 January 2023

Market sources say that in the past few months Shufersal CEO Ori Watermann has adamantly refused to agree to the double-digit price rises of up to 20% that Unilever was demanding. It is believed that the rise will be significantly less than that, and will amount to up to 10%

The sources also said that Shufersal would absorb part of the price rise, such that consumers will still pay more, but not by as much as in Unilever's original demand.

According to figures from StoreNext, in December 2022 Unilver's sales in the Israeli market as a whole fell by 36.6%. This amounts to a loss of NIS 65 million in comparison with December 2021. In November 2022, at the beginning of which Unilever stopped supplying goods to the retail chains, its sales fell by 28%, leading to a loss of NIS 37 million.

In January 2023, Unilever has recommenced supply to most of the retail chains after reaching agreement with them, but Shufersal remained unmoved. The total damage to...