The California Attorney General Releases Proposed Regulation Implementing The State's Consumer Privacy Act

Author:Mr Dotan Hammer
Profession:Pearl Cohen Zedek Latzer Baratz

The new California Consumer Privacy Act (the “CCPA”) set to enter into effect in January 2020, provides stronger protection to the privacy of California residents, among others, by granting consumers significant rights and requiring businesses that are subject to the CCPA to provide proper notification and obtain consumers' consent before processing consumers' personal information. The recently published Attorney General's proposed rulemaking intends to clarify some of the requirements of the CCPA and resolve contradictions within the CCPA.

The proposed regulation provides instructions and clarification on several topics, such as (1) notification requirements to consumers regarding the collection of the consumers' personal information; (2) handling consumers' requests to exercise their CCPA rights; (3) verification of a consumer's identity ahead of handling their request; (4) obligation and means to receive consent of minors under 16 for the sale of their...

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