Sure-Tech invests in fintech co Lance

• Published date: 03 November 2021

This investment follows the two previous investments made by Sure-Tech in insurtech companies. Sure-Tech invested $2 million in each of Vesttoo and GEOX. Lance was founded in 2017 by Oona Rokyta, Gilad Uziely, Oren Reuveni, and Tom Reuveni. The company provides financial software services for the self-employed and freelancers market in the US. The company has developed a platform that helps its customers in everything related to managing accounts, taxation, collecting payments and other relevant financial products. The company has achieved this by building software solutions on the back of a banking infrastructure under US regulation. Since it was founded, the company has raised $3 million from a range of investors such as: Imagination Capital, BDMI, Techstars, Barclays and others. Lance's most recent financing round was completed in December 2020, in which the company raised about $2 million.

Sure-Tech Investments CEO Ran Tzror said, "We are happy to be making our first investment in Lance, and hope that this only the first of our investments in the company, especially due the fact that we are closing the current round with excess demand. We believe that Sure-Tech will continue to present progress in all of its investments in...