Super apps loom large as payment services giant Xsolla preps its 2023 Israel debut

Published date22 November 2022
Publication titleJerusalem Post, The: Web Edition Articles (Israel)
That reality already exists—in China

The world's first super app, WeChat boasts 1.26 billion active users compared with Facebook's almost 2b., and serves China's main search engine, news source, and social media platform.

Many have attributed WeChat's success to the fact that China has banned most Western social media platforms, kneecapping potential competition. But the fact is the super-app trajectory doesn't seem to be exclusive to Asia.

African Super app Yassir raised $150 million in Series B funding earlier this month, five times what it raised in its previous priced round last November.

More recently, Elon Musk teased plans to build his own super app, perhaps even using Twitter as a starting point. Whether a prospective "everything app" Twitter, or any other, could ever make it in the US is up for debate. What's for certain is the global trend points toward super apps, and that opens the floodgates to opportunities for payment companies.

Gaming monetization company Xsolla is positioning itself to lead the charge with its business engine for gaming developers. In planning to secure a foothold in Israel, a tech hub at the crossroads between Asia and Europe Xsolla aims to expand the growing list of more than 1,500 gaming companies and 2,000 games with whom it works.

Headquartered in Los Angeles, Xsolla's robust package of tools and services is tailored specifically for the gaming industry, empowering games and developers to sell directly to more users and better manage behavior data, as well as boost payment reach, conversion, and revenue.

And Xsolla's services go far beyond that, offering a webshop for mobile games, anti-fraud solutions, multi-platform publishing platforms for mobile, in-game stores, and more.

As the super-app...

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