Even when we know that our online behaviour is being tracked and that our personal data is being used for various reasons, including to market services and products, more often than not, we continue to click through and agree. We go a step further when we actively share personal details about our lives on social media. New, disruptive technologies have substantially changed the way that personal data can be used and commodified. In a time when sharing and use of personal data is so extensive, regulators, companies and individuals have all been grappling with the implications on privacy.
The "Privacy Paradox"
Sharing location data with an app can give you exact directions, using a fingerprint or facial recognition technology to (un)lock your mobile phone can help keep it secure, applying machine learning technology to health issues can...