Navigating Anti-Spam Legislation

Author:Mr Dotan Baruch
Profession:Barnea & Co

Spam consists of unsolicited text messages, email messages, faxes or auto-dial calls that are sent for commercial purposes. Due to the ease and low cost in which e-mails can be sent, e-mails are the main focus of any discussion concerning spam. In Israel and around the world, preventing unsolicited e-mails has gained attention as creating serious privacy concerns - in connection with the sending of unsolicited e-mails as well as in connection with the manner in which the e-mail addresses are gathered for the purpose of sending the e-mails. In order to tackle these issues, laws against spam were enacted across the world.

In Israel, 2016 brought the first amendment to the country's anti-spam legislation, which created a special regulatory regime for political propaganda and donations for non-profit organizations.

Opt-In vs. Opt-Out

Generally, Israel's anti-spam legislation requires a person to opt-in, by way of an advance explicit written consent, in order to allow sending that person advertising materials. This is opposed to an opt-out mechanism, in which advertising materials can be sent to a person unless that person states affirmatively that he/she does not want to receive them....

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