Israeli digital insurance co Lemonade launches in UK

Published date03 October 2022
Publication titleGlobes (Rishon LeZion, Israel)
Founded in 2015 by co-CEOs Daniel Schreiber and Shai Wininger, Lemonade launched its flagship renters insurance in the US in 2016. The company has also launched in France, Germany, and the Netherlands

Residents in the UK are now able to protect their belongings with Lemonade, featuring a Defaqto 5 Star Rating, starting at just £4 a month. Lemonade's Contents insurance includes worldwide coverage for individual personal items of up to £2,000 each, total coverage up to £100,000, and no cancellation fees. Add-on coverage is also available for those who want extra protection for theft and loss-related incidents, accidental damage to mobile devices as well as expert help through legal protection.

Schreiber said, "Insurance as we know it hails from the UK, as do I. So both professionally and personally bringing Lemonade to the UK is a homecoming of sorts. We believe the millions of local renters will appreciate what Lemonade has to offer. After all, who doesn't want instant, transparent, personalized, and mission-driven insurance?"

Lemonade is entering the UK market in a long-term, strategic partnership with leading UK insurer, Aviva.

"We're excited to be appointed as the long-term partner for Lemonade in the UK. We share a common outlook for how digital, AI and data can transform customer experiences, and the role insurers can...

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