Israeli company snaps photos of vital signs for better health
| Author | MAAYAN JAFFE-HOFFMAN |
| Published date | 07 November 2021 |
| Publication title | Jerusalem Post, The: Web Edition Articles (Israel) |
Its Health Data Platform is powered by artificial intelligence and is a software-only solution, meaning it requires no additional wearable device or other dedicated hardware. The person's vital signs are delivered to the user in a simple and accessible digital format.
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"We want to make the world a healthier place," said the company's founder and CEO David Maman.
Binah.ai was founded in 2017. At the time, according to the World Health Organization, as much as 60% of humanity did not have access to the medical services it needed.
Maman said that today, most Western countries, including Israel, have around three doctors for every 1,000 people. But in some countries, including many in the Middle East, there is only one physician for every 10,000 people. And in others, like parts of Africa, there is a striking one physician for every 30,000 people.
"Population growth is amazing," Maman said. "And being a physician is not easy. Smart people opt to make their money in high-tech and fewer and fewer people are going into medicine, which involves years of training and can be an extremely hard profession unless they truly have a calling."
But while countries might be lacking available doctors, even in most of the world's grossly underprivileged countries, the citizens often own smartphones.
Binah.ai, Maman explained, transforms these phones into medical devices through its software.
The system operates using remote photoplethysmography (rPPG).
PPG (without the r) is an uncomplicated and inexpensive optical measurement method that was first spoken about as far back as the late 1930s. RPPG, on the other hand, is a "a camera-based solution for contactless cardiovascular monitoring, proven to be as accurate as traditional PPG devices. Our technology measures the changes in red, green, and blue light reflected from the skin and quantifies the contrast between specular reflection and diffused reflection," the company's website explains.
Binah.ai does not have access to the customer data. Rather, its technology is embedded in its customers' applications and the data is only sent to the user or...
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