Crave: As close to 'treif' as kosher can get

Published date07 January 2021
AuthorLINDA GRADSTEIN
Date07 January 2021
Publication titleJerusalem Post, The: Web Edition Articles (Israel)
Now, more than four years later, Crave is still going strong. On a recent evening I convened my tasting panel (aka my family) to test a series of menu options that were delivered.

"Eat it now while it's fresh," the delivery guy urged us.

I was happy to see the delivery included a 200-gram rodeo burger (NIS 78), the bacon cheeseburger I remembered from my previous visit.

"The [lamb] bacon is made with maple siracha, and to compensate for the sweetness we add jalapenos and an onion ring," co-owner Tzvi Maller said in an interview. "It's pretty much olam haba [the world to come]."

When I asked Maller what his favorite dish on the menu is, he said, "There's something about a Reuben that's just incredible."

Crave's Reuben (NIS 65) has NY-style pastrami with vegan mozzarella cheese, kimchi, pickled onions and siracha truffle mayonnaise on toasted rye bread. There's a lot going on here, and it's all very good.

As you can see, Crave is not cheap, but it seems to have found the sweet spot between fast food and fine dining.

Perhaps the most interesting section of the menu is Munchies, which includes dishes such as duck frites (NIS 55), a large portion of fries topped with shredded duck and chicken confit, vegan Parmesan and garlic mayo. Another popular item, although I wasn't crazy about them, is animal fries (NIS 36) – fries topped with vegan cheese sauce, animal sauce (not quite sure...

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